The trending conversation stems from a surge in discussions about the ongoing struggle against infectious diseases, particularly a recent surge in measles outbreaks across North America. People are reacting with a mix of weariness and creative expression, as seen in a poem shared to cope with the news. Beyond public health concerns, the phrase is also being used in discussions about political maneuverings and perceived governmental actions, alongside commentary on the complexities of human relationships and personal achievements like winning a Wordle. The human angle lies in the shared anxieties about health, political integrity, and the desire for connection and accomplishment in uncertain times.